What is Threado?
Understand why Threado exists, and what can it do to improve your community experience.
Pramod Rao avatar
Written by Pramod Rao
Updated over a week ago

In a world where products are commoditised, community-led growth is the best way to differentiate yourself and scale sustainably as a business. But building a community is...well...hard! It is a long-term play, involving a lot of doing-things-that-don't-scale, juggling with multiple tools with inefficient manual workflows and with no easy way to measure impact.

From our experience, and after interacting with hundreds of Community builders, leaders, experts, creators, and managers, we realised that there are a lot of engagement tools and analytics tools that are built for decision-makers but none that are built to help community-builders operationally. We believe Community builders are the shapers of our future and they deserve unfair advantages.

Threado is the command centre for Community builders like you. We make community management unimaginably easier with the help of actionable insights, personalised interactions, and workflow automation. Threado goes beyond just visualising data to offer you a powerful messaging and automation platform that can help supercharge your community-building experience.

What all can I do with Threado?

  • Get a bird's-eye view of your community: have an overview of engagement and keep an eye out for changing patterns by comparing metrics. Threado gives you information about the most active and engaged members of the community. You can directly send them DMs or acknowledge their contributions to the community.

  • Personalise your reach-outs at scale: create custom member cohorts based on their engagement behaviour and send personalized messages.

  • Automate all your workflows: one of the key features that make Threado stand out is automating critical community-building workflows. You can set workflows to automate processes like onboarding, activation, re-engagement, conducting surveys and more.

  • Community support - it can be difficult to handle communications in larger communities so Threado lets you keep track of questions or posts that didn’t have any engagement. You can engage directly from the dashboard.

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